The campaign for Kiez Kaffee Kraft, Berlin’s top Coffee Shop, is built around an insight as irreverent as it is relatable: coffee doesn’t just energize you, it also gets things moving. Rather than shy away from the truth, the brand embraces it with humor and authenticity, tapping into the mindset of a young, urban audience.
Shot in a guerrilla-style format and paired with a set of custom stickers designed by local artists, the video introduces the core idea of the campaign along with its playful mechanic: free coffee for anyone who finds and shares one of the brand’s new stickers scattered across Berlin.
With a streetwise edit and a simple, direct narrative, the spot captures the unfiltered attitude of the café, and proudly claims its title as home of the Best Shit in Town.
Shot in a guerrilla-style format and paired with a set of custom stickers designed by local artists, the video introduces the core idea of the campaign along with its playful mechanic: free coffee for anyone who finds and shares one of the brand’s new stickers scattered across Berlin.
With a streetwise edit and a simple, direct narrative, the spot captures the unfiltered attitude of the café, and proudly claims its title as home of the Best Shit in Town.