Leonardo’s TikTok
ING and Fuego Camina Conmigo
Editing / Creative Content
ING and Fuego Camina Conmigo
Editing / Creative Content
Leonardo, the adorable two-meter lion who lives on ING's TikTok channel with a very clear mission: to materialize the bank's 'not-a-bank' positioning and thus connect with the elusive Generation Z.
For a year, I have been planning, filming, and editing content for ING’s TikTok channel featuring Leonardo. As a Gen Z and a TikTok user myself, I have brought content that resonates with Gen Z to the table.
For a year, I have been planning, filming, and editing content for ING’s TikTok channel featuring Leonardo. As a Gen Z and a TikTok user myself, I have brought content that resonates with Gen Z to the table.
